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Data protection

1) Information about the collection of personal data and contact details of the person responsible
1.1) We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2) The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Chris Thiele, PURIDAL S.L.U., Av. De la Font de Canyar 007 2 1 - Ed. els Esquiadors, Bloc D, 2o 1a, AD300 Ordino - El Serrat, Andorra, Tel. 01805/335888, E-Mail: info@puridal.com. The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3) For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the character string "https: //" and the lock symbol in your browser line.

2) Data collection when you visit our website
When using our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source / reference from which you came to the page
Browser used
Operating system used
IP address used (if applicable: in anonymous form)
Processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

3) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process specific user information such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a specified period, which can differ depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies we use, processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either for the execution of the contract, according to Art. 6 Para. 1 lit. a GDPR in the case of a given consent or in accordance with Art. 6 Para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

Please note that you can set your browser so that you are informed about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of every browser, which explains how you can change your cookie settings. You can find these for the respective browser under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookie

Please note that if you do not accept cookies, the functionality of our website may be restricted.

4) Contact
4.1) When you contact us (e.g. using the contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted after your request has been processed. This is the case if it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no statutory retention requirements.

4.2 WhatsApp Business
We offer visitors to our website the opportunity to contact us via WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland. For this we use the so-called "business version" of WhatsApp.

If you contact us via WhatsApp on a specific transaction (for example, an order placed), we will save and use the mobile phone number you use on WhatsApp and - if provided - your first and last name in accordance with Art. 6 Para. 1 lit. b. GDPR to process and answer your request. On the same legal basis, we will ask you via WhatsApp to provide further data (order number, customer number, address or email address) so that we can assign your request to a specific process.

Use our WhatsApp contact for general inquiries (e.g. about the range of services, availability or our website) and we will use the cell phone number you use on WhatsApp and - if provided - your first and last name in accordance with Art. 6 Para. 1 lit . f GDPR based on our legitimate interest in the efficient and timely provision of the desired information.

Your data will only ever be used to answer your request via WhatsApp. A disclosure to third parties does not occur.

Please note that WhatsApp Business has access to the address book of the mobile device we use for this purpose and automatically transfers the phone numbers stored in the address book to a server of the parent company Facebook Inc. in the USA. To operate our WhatsApp business account, we use a mobile device whose address book only stores the WhatsApp contact details of those users who have also contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact details are stored in our address book, when using the app on their device for the first time, by accepting the WhatsApp terms of use in the transmission of their WhatsApp telephone number from the address books of their chat contacts in accordance with Art. 6 para. 1 lit. a GDPR has consented. A transmission of data from users who do not use WhatsApp and / or who have not contacted us via WhatsApp is therefore excluded.

The purpose and scope of the data collection and the further processing and use of the data by WhatsApp as well as your related rights and setting options to protect your privacy can be found in WhatsApp's data protection information: https://www.whatsapp.com/legal/?eea=1#privacypolicy

5) Data processing when opening a customer account and for contract processing
According to Art. 6 Para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide them to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the o.g. Address of the person responsible. We save and use the data you have provided to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with due regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we reserve the right to further use your data as permitted by law has been.

6) Comment function
As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the name of the commentator you have chosen will be saved and published on this website. Your IP address is also recorded and saved. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content by submitting a comment. We need your e-mail address in order to contact you if a third party should object to your published content as unlawful. The legal basis for storing your data is Article 6 Paragraph 1 lit. b and f GDPR. We reserve the right to delete comments if third parties complain that they are illegal.

7) Use of customer data for direct mail
7.1) Registration for our e-mail newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and is used in order to be able to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving the newsletter. We will then send you a confirmation email asking you to click on a link to confirm that you want to receive the newsletter in the future.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter are used exclusively for the purpose of advertising via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

7.2 Sending the e-mail newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by e-mail. In accordance with Section 7 (3) UWG, we do not need to obtain separate consent from you for this. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct mail in accordance with Art. 6 Para. 1 lit. f GDPR. If you initially objected to the use of your e-mail address for this purpose, we will not send you an e-mail. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. For this you only have to pay transmission costs according to the basic tariffs. After receipt of your objection, the use of your e-mail address for advertising purposes will be stopped immediately.

7.3) Advertising by post
On the basis of our legitimate interest in personalized direct mail, we reserve the right to store your first and last name, your postal address and - if we have received this additional information from you as part of the contractual relationship - your title, academic degree, year of birth and your professional Industry or business name according to Art. 6 Para. 1 lit. f GDPR and to use it for sending interesting offers and information about our products by post.

You can object to the storage and use of your data for this purpose at any time by sending a message to the person responsible.

8.1) To process your order, we work together with the following service provider (s) who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment data to the commissioned credit institution as part of the payment processing, if this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data is Art. 6 Para. 1 lit. b GDPR.

8.2 Use of special service providers for order processing and processing
- Afterbuy
The order is processed by the service provider "Afterbuy" (VIA Online GmbH in Krefeld). Name, address and any other personal data will be processed in accordance with Art. 6 Para. 1 lit. b GDPR passed on to Afterbuy exclusively for the purpose of processing the online order. Your data will only be passed on if this is actually necessary to process the order. Details on data protection from Afterbuy and the data protection declaration of VIA Online GmbH can be viewed at the following link: https://www.afterbuy.de/datenschutz

8.3) Transfer of personal data to shipping service providers
- DHL
If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will give your email address in accordance with Art. 6 Para. 1 lit. a GDPR to DHL before delivery of the goods for the purpose of agreeing a delivery date or to announce the delivery, provided that you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR, only the name of the recipient and the delivery address are forwarded to DHL. The transfer only takes place if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or the delivery notification is not possible.

The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider DHL.

8.4 Use of payment service providers (payment services)
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal, we give your payment data to PayPal (Europe) S.a.r.l. as part of the payment process. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only insofar as this is necessary for payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment data may be processed in accordance with Art. 6 Para. 1 lit. f GDPR passed on to credit agencies on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of default for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. For further data protection information, including the credit agencies used, please refer to PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

- SOFORT
If you select the "SOFORT" payment method, payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will send the information you provided during the ordering process along with the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the purpose of processing payments with the payment service provider SOFORT and only insofar as it is necessary for this. You can find more information about SOFORT's data protection provisions at the following Internet address: https://www.klarna.com/sofort/datenschutz.

9) Contact for evaluation reminder
Own evaluation reminder (no dispatch by a customer evaluation system)
We use your e-mail address as a one-off reminder to submit an evaluation of your order for the evaluation system we use, provided that you have given us your express consent during or after your order in accordance with Art. 6 Para. 1 lit. a GDPR.
You can revoke your consent at any time by sending a message to the person responsible for data processing.

Evaluation reminder by Trusted Shops
If you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR, we will send your email address to the rating platform Trusted Shops GmbH, Subbelrather Str.15c, 50823 Cologne (www.trustedshops.de), so that they can send you a rating reminder by email.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to the rating platform.

10) Use of rating and seal of approval graphics
Trusted Shops Trustbadge

The Trusted Shops Trustbadge is integrated on this website to display our Trusted Shops seal of approval and to offer Trusted Shops membership to buyers after placing an order.

This serves to safeguard our legitimate interests, which predominate in the context of a weighing up of interests, in an optimal marketing of our offer, Art. 6 Para. 1 lit. f GDPR. The Trustbadge and the services advertised with it are offered by Trusted Shops GmbH, Subbelrather Str.15C, 50823 Cologne.

When the Trustbadge is called up, the web server automatically saves a so-called server log file, e.g. Contains your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call. This access data is not evaluated and is automatically overwritten no later than seven days after the end of your visit to the website.

Further personal data is only transferred to Trusted Shops if you decide to use Trusted Shops products after completing an order or if you have already registered for use. In this case, the contractual agreement made between you and Trusted Shops applies.

11) Use of social media: social plugins
11.1) AddThis bookmarking plugins with Shariff solution

Our website uses so-called social plugins ("plugins") from the bookmarking service AddThis, which is operated by AddThis LLC, Inc. 8000 Westpark Drive, Suite 625, McLean, VA 2210, USA ("AddThis") as part of the Oracle Corporation is operated.

In order to increase the protection of your data when you visit our website, these buttons are not unrestrictedly integrated into the page as plug-ins, but only using an HTML link. This type of integration ensures that when you call up a page on our website that contains such buttons, no connection is established with the AddThis servers. If you click on the button, a new browser window opens and calls up the AddThis page, where you can interact with the plugins there (if necessary after entering your login data).

You can revoke your consent at any time by deactivating the activated plugin by clicking again. However, the revocation has no influence on the data that has already been transmitted to AddThis.

The purpose and scope of the data collection and the further processing and use of the data by AddThis as well as your related rights and setting options to protect your privacy can be found in AddThis's data protection information: https://www.addthis.com/privacy/privacy-policy

11.2) Facebook plugins with Shariff solution
Our website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook").

In order to increase the protection of your data when you visit our website, these buttons are not unrestrictedly integrated into the page as plug-ins, but only using an HTML link. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection is established with the Facebook servers. If you click on the button, a new browser window opens and calls up the Facebook page where you can interact with the plugins there (if necessary after entering your login data).

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook's data protection information: https://www.facebook.com/policy.php

11.3) Instagram plug-in as a Shariff solution
Our website uses so-called social plugins (“plugins”) from the Instagram online service, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland (“Facebook”).

In order to increase the protection of your data when you visit our website, these buttons are not unrestrictedly integrated into the page as plug-ins, but only using an HTML link. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection is established with the Instagram servers. If you click on the button, a new browser window opens and calls up the Instagram page, where you can interact with the plugins there (if necessary after entering your login data).

The purpose and scope of the data collection and the further processing and use of the data by Instagram as well as your related rights and setting options to protect your privacy can be found in Instagram's data protection information: https://help.instagram.com/155833707900388/

11.4) Pinterest plug-in as a Shariff solution
So-called social plugins (“plugins”) of the social network Pinterest, operated by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”), are used on the seller's website.

In order to increase the protection of your data when you visit our website, these buttons are not unrestrictedly integrated into the page as plug-ins, but only using an HTML link. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection is established with the Pinterest servers. If you click the button, a new browser window opens and calls up the Pinterest page, where you can interact with the plugins there (if necessary after entering your login data).

The purpose and scope of the data collection and the further processing and use of the data by Pinterest as well as your related rights and setting options to protect your privacy can be found in the privacy policy of Pinterest: https://about.pinterest.com/de/privacy-policy

11.5) Twitter plug-in as a Shariff solution
Our website uses so-called social plugins ("plugins") from the micro-blogging service Twitter operated by Twitter International Company, One Cumberland Place, Fenian Street

Dublin 2, D02 AX07 Ireland ("Twitter").

In order to increase the protection of your data when you visit our website, these buttons are not unrestrictedly integrated into the page as plug-ins, but only using an HTML link. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection is established with the Twitter servers. If you click on the button, a new browser window opens and calls up the Twitter page, where you can interact with the plugins there (if necessary after entering your login data). Please note that when you interact with the plugin, the information collected (including your IP address) is transmitted directly from your browser to a Twitter Inc. server in the USA and stored there.

The purpose and scope of the data collection and the further processing and use of the data by Twitter as well as your related rights and setting options to protect your privacy can be found in Twitter's data protection information: https://twitter.com/privacy

12) Online Marketing
12.1 Use of Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertisements that are of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads advert placed by Google. Cookies are small text files that are stored on your device. These cookies generally lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, we and Google can see that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not want to participate in the tracking, you can block this usage by deactivating the Google conversion tracking cookie in your internet browser under the keyword "User settings". You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with. Art. 6 para. 1 lit. f GDPR. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US.

You can find more information about Google's data protection provisions at the following Internet address: https://www.google.de/policies/privacy/

You can permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be able to be used or only to a limited extent if you have deactivated the use of cookies.

As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke the consent you have given at any time with future effect. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website or, alternatively, follow the option described above to object.

12.2 Use of Affiliate Programs
- ADCELL partner program (Firstlead GmbH)
We participate in the "ADCELL" partner program of Firstlead GmbH, Rosenfelder St. 15-16, 10315 Berlin (hereinafter "ADCELL"). As part of its services, ADCELL stores cookies on users' end devices to document transactions (e.g. "sales leads") when a visitor clicks on an advertisement with the partner link. These cookies serve the sole purpose of correctly assigning the success of an advertising medium and the corresponding billing within the network. ADCELL also uses so-called tracking pixels. This allows information such as visitor traffic on the pages to be evaluated.

The information generated by cookies and tracking pixels about the use of this website (including the IP address) and the delivery of advertising formats are transmitted to an ADCELL server and stored there. Among other things, ADCELL can recognize that the partner link was clicked on this website. ADCELL can pass this (anonymized) information on to contractual partners under certain circumstances, but data such as the IP address are not merged with other stored data.
If the information also contains personal data, the processing described is carried out on the basis of our legitimate financial interest in processing commission payments with ADCELL 

According to Art. 6 para. 1 lit. f GDPR.
If you want to block the evaluation of user behavior via cookies, you can set your browser so that you are informed about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If you do not agree to the processing of your data as described above, you have the option of deactivating data processing at www.adcell.de/datenschutz.
As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke the consent you have given at any time with future effect. In order to exercise your revocation, please follow the option outlined above to make an objection.

13) web analytics services
Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analysis service from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your device and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there; it can also be transferred to the Google LLC server. come in the US.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp ()", which ensures anonymization of the IP address by shortening it and excludes direct personal reference. With the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC. Server in the USA and shortened there. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data.
All processing described above, in particular the setting of Google Analytics cookies for reading out information on the device used, will only be carried out if you have given us a message in accordance with Art. 6 Para. 1 lit. a GDPR have given your express consent to this. Without this consent, Google Analytics will not be used during your website visit.
You can revoke the consent you have given at any time with future effect. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded an order processing contract with Google for the use of Google Analytics, with which Google is obliged to protect the data of our website visitors and not to pass them on to third parties.
For the transmission of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy

14) Retargeting / Remarketing / Referral Advertising
Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with this we advertise this website in the Google search results as well as on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google places a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you have visited. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website according to Art. 6 Abs. 1 lit. f GDPR.
Any further data processing will only take place if you have agreed to Google that your internet and app browser history will be linked to your Google account by Google and that information from your Google account will be used to personalize advertisements that you will find on the web consider. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to form target groups. When using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the US.
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/onweb/
Further information and the data protection provisions regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads/
As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke the consent you have given at any time with future effect. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website or, alternatively, follow the option described above to object.

Pinterest retargeting pixels
On this website there is a pixel (Pinterest tag) from Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). With the help of the pixel, information about the surfing behavior of the website visitors can be collected, saved and evaluated in pseudonymised form. If personal data is also processed, this happens this on the basis of our legitimate interest in the display of personalized advertising in accordance with Article 6 (1) (f) GDPR. The information can be shared with the user with the help of further information that Pinterest, e.g. due to the ownership of an account on the social network “Pinterest "Via the user. Pinterest uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user's Pinterest account. Pinterest can also combine the information collected about the pixel with other information that Pinterest has about." a other websites and / or in connection with the use of the social network “Pinterest”, and thus create pseudonymised user profiles. Under no circumstances can the information collected be used to personally identify visitors to this website.
As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with effect for the future by deactivating the pixel tracking in the "Cookie Consent Tool" integrated on this website.
If necessary, data collected via the pixel can be transmitted to servers of Pinterest Inc. in the USA. You can find more information on data protection at Pinterest Europe Limited here: https://policy.pinterest.com/de/privacy-policy

Pinterest tag conversion tracking
This website uses the conversion tracking technology “Pinterest Tag” from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).
If you have reached our website from a pin on Pinterest, we will set a cookie on your computer, which interacts with a “tag” implemented by Pinterest in the form of a JavaScript code. Cookies are small text files that are stored on your device. These cookies lose their validity after 180 days and are not used for personal identification.
If the user is redirected to pages of this website by a pin on Pinterest and the cookie has not yet expired, the tag records certain user actions predefined by us and can understand them (e.g. completed transactions, leads, search queries on the website, calls to product pages). When performing such an action, your browser sends an HTTP request from the cookie to the Pinterest server via the Pinterest tag, with which certain information about the action (including type of action, time, browser type of the end device) is transmitted.
Through this transmission, Pinterest can generate statistics about the usage behavior on our website after being forwarded from a Pinterest pin, which we use to optimize our offer.
If personal user data is processed, this is done in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical evaluation of the success of product advertisements on Pinterest and the purchasing behavior of users and thus serves to optimize our online offer.
However, we do not receive any information with which users can be personally identified.
If you do not want to take part in tracking, you can object to this by deactivating the Pinterest tag conversion tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the deactivation page for consumers from the EU http://www.youronlinechoices.com/de/praferenzmanagement/
check whether Microsoft's advertising cookies are set in your browser and deactivate them.
You can find more information about the privacy policy of Pinterest at the following Internet address: https://policy.pinterest.com/de/privacy-policy
As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke the consent you have given at any time with future effect. In order to exercise your revocation, please follow the option described above to make an objection.

15) Using a live chat system
Tawk.to
Technologies from tawk.to inc. 187 East Warm Springs Rd, SB298 Las Vegas, NV, 89119, USA, (www.tawk.to) anonymous data collected and stored for the purpose of web analysis and for operating the live chat system to answer live support inquiries. Usage profiles can be created from this anonymized data under a pseudonym. Cookies can be used. Cookies are small text files that are stored locally in the cache of the website visitor's Internet browser. Cookies enable recognition of the Internet browser.
The data collected with the tawk.to technologies are not used to personally identify the visitor to this website and are not merged with personal data about the bearer of the pseudonym without the separate consent of the person concerned. To avoid the storage of tawk.to cookies, you can set your Internet browser so that cookies can no longer be stored on your computer in the future or cookies that have already been stored are deleted. Switching off all cookies can, however, mean that some functions on our website can no longer be carried out. You can object to the collection and storage of data for the purpose of creating a pseudonymised user profile at any time with effect for the future by sending us your objection informally by e-mail to the e-mail address given in the legal notice.
We have concluded a data processing agreement with tawk.to Inc., the provider of tawk.to, with which we oblige tawk.to Inc. to protect our customers' data and not to third parties to pass on.

Userlike (Userlike UG (limited liability))
This website uses technologies from Userlike UG (limited liability), Deisterweg 7, 51109 Cologne, (www.userlike.com) to generate anonymized data for the purpose of web analysis and to operate the live chat system, which is used to answer live support Requests are used, collected and stored. Usage profiles can be created from this anonymized data under a pseudonym. Cookies can be used. Cookies are small text files that are stored locally in the cache of the website visitor's Internet browser. Cookies enable recognition of the Internet browser. If the information collected in this way has a personal reference, the processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in effective customer service and the statistical analysis of user behavior for optimization purposes.
The data collected with Userlike technologies will not be used to personally identify the visitor to this website and will not be merged with personal data about the bearer of the pseudonym without the consent of the person concerned. To avoid the storage of Userlike cookies, you can set your internet browser so that cookies can no longer be stored on your computer in the future or cookies that have already been stored are deleted. Switching off all cookies can, however, mean that some functions on our website can no longer be carried out. You can object to the collection and storage of data for the purpose of creating a pseudonymised user profile at any time with effect for the future by sending us your objection informally by email to the email address given in the legal notice.

16) Tools and miscellaneous
16.1) Cookie consent tool based on Usercentrics technology
This website uses a cookie consent tool with technology from Usercentrics GmbH, Rosental 4, 80331 Munich (hereinafter "Usercentrics") to obtain effective user consent for cookies and cookie-based applications that require consent.

By integrating a corresponding JavaScript code, users are shown a banner when the page is called, in which consent for certain cookies and / or cookie-based applications can be given by ticking the box. Here, the tool blocks the setting of all cookies requiring consent until the respective user gives consent by ticking the box. This ensures that such cookies are only set on the respective end device of the user if consent has been given.

So that the cookie consent tool can clearly assign page views to individual users and individually record, log and save the consent settings made by the user for a session, certain user information (including the IP address) is saved when our website is accessed. collected, transmitted to the Usercentrics server and stored there.

This data processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Another legal basis for the data processing described is Art. 6 Para. 1 lit. c GDPR. As the person responsible, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user consent.

We have concluded an order processing agreement with Usercentrics, with which we oblige Usercentrics to protect the data of visitors to our website and not to pass them on to third parties.

Further information on the use of data by Usercentrics can be found in the Usercentrics data protection declaration at https://usercentrics.com/privacy-policy/

16.2) Google reCAPTCHA
On this website we also use the reCAPTCHA function from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function is primarily used to distinguish whether an input is made by a natural person or is improperly made by machine and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in determining individual responsibility on the Internet and avoiding abuse and spam. When using Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC. come in the US.

Further information on Google reCAPTCHA and Google's data protection declaration can be viewed at: https://www.google.com/intl/de/policies/privacy/

As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke the consent you have given at any time with future effect. In order to exercise your revocation, please follow the option described above to make an objection.

17) rights of the data subject
17.1) The applicable data protection law grants you comprehensive rights of data subjects (information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data, about which we will inform you below:

Right to information in accordance with Art. 15 GDPR: In particular, you have a right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned Storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if we did not collect them from you, the Existence of automated decision-making including profiling and, if necessary, meaningful information about the logic involved and the scope and the intended effects of such processing, as well as your right to be informed about the guarantees pursuant to Art. 46 GDPR when your data is forwarded in D rittlands exist;
Right to correction in accordance with Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and / or completion of your incomplete data stored by us; 

Right to deletion according to Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17 Para. However, this right does not exist in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request that the processing of your personal data be restricted as long as the correctness of your data is checked, if you refuse to delete your data due to inadmissible data processing and Request restriction of the processing of your data if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have objected to reasons of your particular situation, as long as it has not yet been determined whether our legitimate Reasons outweigh;
Right to information in accordance with Art. 19 GDPR: If you have asserted the right to correction, deletion or restriction of processing against the person responsible, the person responsible is obliged to notify all recipients to whom the personal data concerning you have been disclosed, this correction or deletion of the data or To communicate restriction of processing, unless this proves to be impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
Right to data portability in accordance with Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another person responsible, insofar as this is technically feasible;
Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consent. Withdrawing your consent does not affect the legality of the processing carried out on the basis of your consent up to the point of withdrawal;
Right to lodge a complaint in accordance with Art. 77 GDPR: If you are of the opinion that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your place of residence, your place of work or the place of the alleged infringement.

17.2) RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR MAINLY LEGITIMATE INTEREST, YOU HAVE THE AT ANY TIME TO PROCESS YOUR PERSONAL DATA, FOR REASONS THAT WE GIVE UPON YOUR SPECIFIC SITUATION.
IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED. FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPULSORY REASONS FOR THE PROCESSING, THAT OUTSIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS OR IF THE PROCESSING OR EXPRESSION APPLIES.

IF YOUR PERSONAL DATA IS PROCESSED BY US IN ORDER TO OPERATE DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY OBJECTIVE AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

18) Duration of storage of personal data
The duration of the storage of personal data is based on the respective legal basis, the processing purpose and - if relevant - additionally based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Art. 6 Para. 1 lit. a GDPR, this data is stored until the person concerned revokes his consent.

There are statutory retention periods for data that are processed in the context of legal or legal obligations based on Art. 6 Para. 1 lit. b GDPR are processed, this data is routinely deleted after the retention period has expired, provided that it is no longer required to fulfill or initiate a contract and / or we have no legitimate interest in further storage.

When processing personal data on the basis of Art. 6 Para. 1 lit. f GDPR, this data is stored until the person concerned exercises his right of objection according to Art. 21 Para. 1 GDPR, unless we can prove compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the person concerned, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 Para. 1 lit. f GDPR, this data is stored until the person concerned exercises his right of objection according to Art. 21 Para. 2 GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

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