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Data protection & Cookies

Privacy Policy

1) Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 Responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Chris Thiele, PURIDAL U., Av. De la Font de Canyar 007 2 1 - Ed. els Esquiadors, Bloc D, 2o 1a, AD300 Ordino - El Serrat, Andorra Tel: 01805/335888 Email: info@puridal.com. The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of the processing of personal data.

1.3 This website uses an SSL or. TLS encryption. You can start an encrypted connection by “https://” and the lock symbol in your browser line.

2) Data collection when visiting our website

At the mereß informational use of our website, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Used browser
  • Operating system used
  • IP address used (if necessary: ​​in anonymous form)

The processing takes place in accordance with; Article 6 paragraph 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) Cookies

This cookie policy has been created and updated by CookieFirst.com.
This cookie table has been created and updated by the CookieFirst consent management platform.

4) Contact

4.1 - Userlike (Userlike UG (limited liability))
This website uses technologies from Userlike UG (limited liability), Deisterweg 7, 51109 Cologne , (www.userlike.com) collects and stores anonymized data for web analytics purposes and to operate the live chat system used to respond to live support requests. User profiles can be created from this anonymous data under a pseudonym. Cookies can be used for this. Cookies are small text files that are stored locally in the cache of the website visitor's Internet browser. The cookies enable the Internet browser to be recognized. If the information collected in this way has a personal reference, it will be processed in accordance with; Article 6 paragraph 1 lit. f GDPR on the basis of our legitimate interest in effective customer care and the statistical analysis of user behavior for optimization purposes.
The data collected with the Userlike technologies will not be used without the separate consent of the person concerned to personally identify the visitor to this website and is not merged with personal data about the bearer of the pseudonym. In order to avoid the storage of Userlike cookies, you can set your Internet browser so that no more cookies can be stored on your computer in the future or cookies that have already been stored are deleted. However, switching off all cookies can mean that some functions on our website can no longer be executed. You can object to the collection and storage of data for the purpose of creating a pseudonymised user profile at any time with effect for the future by sending us your objection informally by e-mail to the e-mail address given in the imprint.< /p>

4.2 When contacting us (e.g. via contact form or e-mail), – exclusively for the purpose of processing and answering your request and only to the extent required for this – personal data processed. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with; Article 6 paragraph 1 lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the facts in question have been finally clarified and provided there are no legal storage obligations to the contrary

5) Data processing when opening a customer account

According to&rszlig; Article 6 paragraph 1 lit. b GDPR, personal data will continue to be collected and processed to the extent required in each case if you provide it to us when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. After your customer account has been deleted, your data will be deleted provided that all contracts concluded have been completed in full, there are no legal retention periods to the contrary and we have no legitimate interest in further storage.

6) Comment function

As part of the comment function on this website, your comment, information about the time the comment was created and the name of the commentator you have chosen will be saved and published on this website. Furthermore, your IP address will be saved for security reasons in order to enable attribution to the author in the event of illegal comments. Your e-mail address will be saved so that we can contact you if a third party should object to your published content as being unlawful.

7) Use of customer data for direct advertising

Subscribe to our email newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing further data is voluntary and is used to be able to address you personally. We use the so-called double opt-in procedure to send the newsletter, which ensures that you only receive the newsletter if you have expressly given us your consent to the newsletter by clicking on a verification link sent to the email address provided have confirmed receipt of the newsletter

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6 paragraph 1 lit. a GDPR. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later point in time. The data we collect when registering for the newsletter is used strictly for the intended purpose. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a message to the person responsible mentioned at the beginning. After you have unsubscribed, your e-mail address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and About which we inform you in this statement.

8) Data processing for order processing

8.1 Insofar as it is necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be processed in accordance with Article 6 paragraph 1 letter b GDPR passed on to the commissioned transport company and the commissioned credit institution.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provide when ordering (name, address, e-mail address) in order to be able to contact you As part of our statutory information obligations in accordance with Art. 6 (1) (c) GDPR to be personally informed via a suitable communication channel (e.g. by post or email) about upcoming updates within the legally stipulated period. Your contact details will be used strictly earmarked for notifications about updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the information in question.

To process your order, we also work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 Passing on of personal data to shipping service providers

- Deutsche Post
If the goods are delivered by Deutsche Post (Deutsche Post AG, Charles-de-Gaulle-Strasse 20, 53113 Bonn), we will provide your e-mail address in accordance with ß Article 6 (1) (a) GDPR before the goods are delivered to Deutsche Post for the purpose of coordinating a delivery date or notification of delivery, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery, we shall give Article 6 paragraph 1 letter b GDPR only forwards the name of the recipient and the delivery address to Deutsche Post. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with Deutsche Post or the delivery notification is not possible.
Consent can be given at any time with effect for the future to the above-mentioned person responsible or to Deutsche Post can be revoked.
- DHL
If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will provide your e-mail address according to Article 6 (1) (a) GDPR before the goods are delivered to DHL for the purpose of coordinating a delivery date or delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery, we shall give Art. 6 (1) (b) GDPR only forwards the name of the recipient and the delivery address to DHL. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or the delivery notification is not possible.
The consent can be given at any time with effect for the future to the person responsible or to the transport service provider DHL be revoked.

8.3 Use of payment service providers (payment services)

- giropay
When paying via “giropay” Payment is processed via giropay GmbH, An der Welle 4, 60322 Frankfurt/Main, to whom we pass on the information you provided during the ordering process along with the information about your order. Your data will be passed on in accordance with; Article 6 paragraph 1 lit. b GDPR exclusively for the purpose of payment processing and only to the extent that it is necessary for this. You can find more information about giropay GmbH's data protection regulations at the following Internet address: https://www.giropay. de/rechts/datenschutzerklaerung
- Klarna
If you select a Klarna payment service, the payment will be processed via Klarna Bank AB (publ), https://www.klarna.com/de/, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter “Klarna”). In order to enable the payment to be processed, your personal data (first and last name, street, house number, postal code, city, gender, e-mail address, telephone number and IP address) as well as data which related to the order (e.g. invoice amount, item, type of delivery) for the purpose of identity and creditworthiness checks to Klarna, provided that you hereby in accordance with; have expressly consented to Art. 6 (1) (a) GDPR as part of the ordering process. You can see here which credit agencies your data can be forwarded to:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data are included in the calculation of the score values. Klarna uses the information received about the statistical probability of non-payment for a balanced decision on the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by means of a Message to the person responsible for data processing or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal details will be processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations for Data subjects based in Germany https://cdn.klarna .com/1.0/shared/content/legal/terms/0/de_de/privacy
or for data subjects based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
.
- Mollie
If you choose a payment method from the payment service provider Mollie, the payment will be processed by the payment service provider Mollie BV, Keizersgracht 313 , 1016 EE Amsterdam, Netherlands, to whom we pass on the information you provided during the ordering process together with the information about your order (name, address, IBAN, BIC, invoice amount, currency and transaction number) in accordance with; Article 6 paragraph 1 letter b GDPR. Your data will only be passed on for the purpose of payment processing with the payment service provider Mollie and only to the extent that it is necessary for this.
- PayPal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or -; if offered - "purchase on account" or “payment in installments” via PayPal we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), further. The transfer takes place according to; Article 6 paragraph 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or “payment in installments” via PayPal to carry out a credit check. For this purpose, your payment data may be processed in accordance with; Article 6 paragraph 1 lit. f GDPR on the basis of PayPal's legitimate interest in determining your solvency to credit agencies. PayPal uses the result of the credit check in relation to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data are included in the calculation of the score values. Further data protection information, including information on the credit agencies used, can be found in PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua /privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- SOFORT
If you select the payment method “SOFORT” Payment is processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “SOFORT”), to whom we pass on the information you provided during the ordering process together with the information about your order in accordance with ;ß Article 6 paragraph 1 letter b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavgen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the purpose of payment processing with the payment service provider SOFORT and only to the extent that it is necessary for this. You can find more information about SOFORT's data protection regulations at the following Internet address: https://www.klarna.com /sofort/datenschutz.

9) Online Marketing

9.1 Facebook pixel for the creation of custom audiences with extended data comparison (with cookie content tool)
The so-called "Facebook pixel" is used within our online offer of the social network Facebook in the mode of extended data comparison, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
On the basis of his express consent, if a user clicks on an advertisement played out on Facebook and placed by us, the URL of our linked page is added by Facebook pixels.Then, after forwarding, this URL parameter is written to the user's browser via cookie, which our linked ;page itself sets. In addition, specific customer data such as the e-mail address that we use on our website linked to the Facebook ad for transactions are also stored by this cookie such as purchases, account logins or registrations (extended data matching). The cookie is then read by the Facebook pixel and enables the data, including specific customer data, to be forwarded to Facebook.
With the help of the Facebook pixel with extended data comparison, Facebook is on the one hand able to identify visitors to our online offer as a target group for the presentation of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel with extended data synchronization in order to only display the Facebook ads we have placed to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products, which are determined based on the websites visited), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel with extended data comparison, we also want to ensure that our Facebook ads correspond to the potential interest of the user and are not annoying. In this way, we can further evaluate the effectiveness of Facebook ads for statistical and market research purposes by understanding whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”). Compared to the standard version of Facebook Pixel, the extended data matching function helps us to better measure the effectiveness of our advertising campaigns by recording more attributed conversions.
All transmitted data is stored and processed by Facebook , so that a connection to the respective user profile is possible and Facebook uses the data for its own advertising purposes, in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
These processing operations only take place if express consent has been given in accordance with; Art. 6 (1) lit. a GDPR.
The information generated by Facebook is usually transmitted to a Facebook server and stored there; it can also be transmitted to the servers of Meta Platforms Inc.

9.2 - Microsoft Advertising
This website uses the conversion tracking technology “Microsoft Advertising” from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft places a cookie on your computer if you have reached our website via a Microsoft advertising ad. Cookies are small text files that are stored on your end device. These cookies lose their validity after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to this page (conversion page).
The using the The information collected by conversion cookies is used to create conversion statistics, ie to record how many users arrive at a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if us according to Art. 6 (1) (a) GDPR have given your express consent to this.
You can revoke your consent at any time with effect for the future by using this service in the manner provided on the website “Cookie Consent Tool” deactivate.
- Microsoft Advertising Universal Event Tracking
This website uses the universal event tracking of the conversion tracking technology “Microsoft Advertising” from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA).
For the use of universal event tracking, a tag is stored on every page of our website that uses the conversion set by Microsoft -Cookie interacts. This interaction makes user behavior on our website traceable and sends the information collected in this way to Microsoft. The purpose of this is that certain predefined goals such as purchases or leads can be statistically recorded and evaluated in order to make the orientation and content of our offers more interest-based. The tags are never used to personally identify users.
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you according to Art. 6 (1) (a) GDPR have given your express consent to this. You can revoke your consent at any time with effect for the future by using this service in the “Cookie Consent Tool” provided on the website. deactivate.
- Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin , D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information with which users can be personally identified.
When using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us permission to do so. Art. 6 (1) (a) GDPR have given your express consent to this. You can revoke your consent at any time with effect for the future by using this service in the “Cookie Consent Tool” provided on the website. You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl= de
In order to address users whose data we have received in the context of business or business-like relationships in an even more interest-based advertising manner, we use a customer comparison function within Google Ads. To do this, we electronically transmit one or more files with aggregated customer data (mainly email addresses and telephone numbers) to Google. Google does not have access to clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subject has set up. This enables personalized advertising to be played out via all Google services linked to the respective Google account.
Customer data is only transmitted to Google if you have given us an express consent to do so. happy consent according to Article 6 paragraph 1 letter a GDPR. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures in relation to the customer comparison function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/

9.3 Use of Affiliate Programs

- ADCELL partner program (Firstlead GmbH)
We participate in the "ADCELL" partner program of Firstlead GmbH, Rosenfelder St. 15-16, 10315 Berlin (hereinafter "ADCELL"). As part of its services, ADCELL stores cookies on users' end devices to document transactions (e.g. "sales leads") when a visitor clicks on an advertisement with the partner link. These cookies are used solely for the purpose of correctly allocating the success of an advertising medium and the corresponding billing within the framework of the network. ADCELL also uses so-called tracking pixels. This allows information such as visitor traffic to be evaluated.
The information generated by cookies and tracking pixels about the use of this website (including the IP address) and the delivery of advertising formats is sent to an ADCELL server Transferred and stored there. Among other things, ADCELL can recognize that the partner link on this website was clicked. ADCELL can pass on this (anonymized) information to contractual partners under certain circumstances, but data such as the IP address is not merged with other stored data.
All the processing described above, in particular the reading of information on the terminal device used, only take place if you are in accordance with Art. 6 (1) (a) GDPR have given your express consent to this. You can revoke your consent at any time with effect for the future by using this service in the “Cookie Consent Tool” provided on the website. disable.

9.4 Use of Coupon Marketing Service Providers

- loopingo
For our voucher offers we use the services of loopingo GmbH, Nymphenburgerstr. 12, 80335 Munich. To prepare the voucher, we encrypt and pseudonymise the e-mail address sent to loopingo (the legal basis for this is Art. 6 Para.1 b, f GDPR). The IP address, which is used by loopingo exclusively for data security purposes, is usually made anonymous after seven days. In addition, we send the order number, order value with currency, zip code, gender and time stamp to loopingo in encrypted form in order to prepare the offer. Further information on the processing of your data by loopingo can be found in the online data protection information at www.loopingo.com/datenschutz

10) Web Analytics Services

10.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your device and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transmitted to a Google server and stored there to the servers of Google LLC. in the USA.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and excludes direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data.
Google Analytics enables a special function, the so-called &bdquo "demographic characteristics", in addition to the creation of statistics with statements about age, gender and interests of site visitors based on an evaluation of interest-based advertising and using third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized alignment of marketing measures. &uum;about the “demographic characteristics” However, recorded data sets cannot be assigned to a specific person.
Details on the processing initiated by Google Analytics and on Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of Google Analytics cookies for reading information on the terminal device used are only implemented if you give us permission in accordance with; Art. 6 (1) (a) GDPR have given your express consent to this. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie-Consent-Tool" provided on the website. We have concluded an order processing contract with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties.
For the transmission of data from the EU to the USA, Google invokes the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de& ;gl=en

10.2 Google Analytics 4
This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (" Google"), with which the use of websites can be analyzed.
When using Google Analytics 4, so-called "cookies" are used by default. Cookies are text files that are stored on your end device and enable an analysis of your use of a website. The information collected by cookies about your use of the website (including the IP address transmitted by your device and shortened by the last few digits, see below) is usually sent to a server from Transmitted to Google and stored and processed there. This can also result in information being transmitted to the servers of Google LLC based in the USA and further processing of the information there.
When using Google Analytics 4, your end device The IP address transmitted when you use the website is always and automatically collected and processed anonymously by default, so that it is impossible for the information collected to be linked directly to a person. This automatic anonymization is carried out by converting the IP address transmitted by your device from Google within member states of the European Union (EU) or other contracting states of the Agreement on the European Economic Area (EEA). the last few digits are shortened.
Google uses this and other information on our behalf to evaluate your use of the website, to compile reports on your website activities or your usage behavior and to to provide us with other services related to your use of the website and the internet. The shortened IP address transmitted by your device as part of Google Analytics 4 will not be merged with other Google data. The data recorded as part of the use of Google Analytics 4 is stored for 2 months and then deleted.
Google Analytics 4 enables a special function, the so-called “demographic characteristics&rdquo ;, In addition, the creation of statistics with statements about age, gender and interests of website users based on an evaluation of interest-based advertising and using third-party information. This makes it possible to determine and differentiate between groups of users of the website for the purpose of target group-optimized alignment of marketing measures. &uum;about the “demographic characteristics” However, the data collected cannot be assigned to a specific person and therefore not to you personally. These ”demographic characteristics” The data collected will be kept for two months and then deleted.
All of the processing described above, in particular the setting of Google Analytics cookies for storing and reading information on the The end device used for the use of the website only takes place if you have given us permission to do so in accordance with; Art. 6 Para. 1 lit. a DSGVO have given your express consent. Without your consent, Google Analytics 4 will not be used during your use of the website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service via the “Cookie-Consent-Tool” provided on the website.
In connection with this website, the function “ UserIDs” deployed. By assigning individual UserIDs, we can have Google create cross-device reports (so-called “Cross Device Tracking”). This means that your usage behavior when you give your consent to the use of Google Analytics 4 in accordance with Art. 6 (1) (a) GDPR can also be analyzed across devices if you have set up a personal account by registering on this website and with your relevant login data in your personal account on different ones devices are registered. The data collected in this way shows, among other things, on which device you clicked on an ad for the first time and on which device the relevant conversion took place.
In connection with this website, the Google Signals service is also used as an extension of Google Analytics 4. With Google Signals, we can have Google create cross-device reports (so-called “Cross Device Tracking”). If you enable “Personalized Ads” activated and linked your Internet-enabled end devices to your Google account, Google can monitor usage behavior when you give your consent to the use of Google Analytics 4 in accordance with Analyze Art. 6 Para. 1 lit. a GDPR across devices and create database models based on this. It takes into account the logins and device types of all website users who were logged into a Google account and who made a conversion. The data shows, among other things, on which end device you clicked on an ad for the first time and on which end device the relevant conversion took place. We do not receive any personal data from Google, only statistics based on Google Signals. You have the option of using the “Personalized ads” in the settings of your Google account and thus switch off the cross-device analysis in connection with Google Signals. Follow the instructions on this page: https://support.google.com/ ads/answer/2662922?hl=de
You can find more information about Google Signals under the following link: https://support.google.com/analytics/answer/7532985?hl=de
We have an agreement with Google for our use of Google Analytics 4 so-called order processing contract, which obliges Google to protect the data of our website users and not to pass it on to third parties.
To ensure compliance with the European data protection level, also during any transmission of data from the EU or the EEA to the USA and the possible further processing there, Google relies on the so-called standard contractual clauses of the European Commission, which we have with Goog le have contractually agreed.
You can find further legal information on Google Analytics 4, including a copy of the standard contractual clauses mentioned, at https://policies.google.com/privacy?hl=de&gl=de and under https://policies.google.com/technologies/partner-sites

11) Retargeting/ remarketing/ referral advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Any further data processing will only take place if you have given your consent to Google linking your Internet and app browser history to your Google account and using information from your Google account to personalize ads become what they look at on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data in order to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details on the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
You can permanently object to the setting of cookies by Google Ads Remarketing by using the Download and install the Google browser plug-in available under the following link:
https ://www.google.com/settings/ads/onweb/
Further information and the data protection regulations regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads/
All described above Processing, in particular the setting of cookies for the A Reading of information on the terminal device used will only be carried out if you give us permission in accordance with; Art. 6 (1) (a) GDPR have given your express consent to this. You can revoke your consent at any time with effect for the future by using this service in the “Cookie Consent Tool” provided on the website. disable.

Pinterest retargeting pixel
This website contains a pixel (Pinterest tag) from Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). The pixel can be used to collect, store and evaluate information about the surfing behavior of website visitors in pseudonymised form. The information can be can be assigned to the person of the user with the help of further information that Pinterest has stored about the user, e.g. due to the ownership of an account on the social network "Pinterest". Pinterest uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user's Pinterest account. Pinterest can also combine the information collected via the pixel with other information that Pinterest has via other websites and / or in connection with the use of the social network &bdquo ;Pinterest' has raised, connect, un d create pseudonymised usage profiles. Under no circumstances can the information collected be used to personally identify visitors to this website.
All processing operations described above, in particular the setting of cookies for reading information on the terminal device used , will only be carried out if you give us permission according to&rszlig; Art. 6 (1) (a) GDPR have given your express consent to this. You can revoke your consent at any time with effect for the future by using this service in the “Cookie Consent Tool” provided on the website. disable.

12) Page functionalities

12.1 Facebook plugins with Shariff solution
Our website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
In order to increase the protection of your data when you visit our website, these buttons are not unrestricted; nkt as plugins, but only integrated into the page using an HTML link. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection to the Facebook servers is established. If you click on the button, a new browser window will open and call up the Facebook page, where you can interact with the plugins there (possibly after entering your login data).
The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and setting options to protect your privacy can be found in Facebook's data protection information: https://www.facebook.com/policy.php

12.2 Instagram plugin as a Shariff solution
Our website uses so-called social plugins („plugins”) from the online service Instagram, which is operated by the Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland ("Facebook").
In order to increase the protection of your data when you visit our website, these buttons are not unrestricted as plugins, but only integrated into the page using an HTML link. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection to the Instagram servers is established. If you click on the button, a new browser window will open and call up the Instagram page, where you can interact with the plugins there (possibly after entering your login data).
The purpose and scope of the data collection and the further processing and use of the data by Instagram as well as your rights in this regard and setting options to protect your privacy can be found in Instagram's data protection information: https://help.instagram.com/155833707900388/

12.3 Twitter plugin as a Shariff solution
Our website uses so-called social plugins ("plugins") from the microblogging service Twitter, which is operated by Twitter International Company, One Cumberland Place, Fenian Street
Dublin 2, D02 AX07 Ireland ("Twitter").
In order to increase the protection of your data when you visit our website, these buttons are not unrestricted as plugins, but only integrated into the page using an HTML link. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection to the Twitter servers is established. If you click on the button, a new browser window will open and call up the Twitter page, where you can (possibly after entering your login data) interact with the plugins there. Please note that information collected when interacting with the plugin (including your IP address) is transmitted from your browser directly to a Twitter Inc. server in the USA and stored there.
Purpose and scope The data collection and the further processing and use of the data by Twitter as well as your rights in this regard and setting options to protect your privacy can be found in Twitter's data protection information: https://twitter.com/privacy

12.4 AddThis bookmarking plugins with Shariff solution
So-called social plugins ("plugins") of the AddThis bookmarking service are used on our website LLC, Inc. 8000 Westpark Drive, Suite 625, McLean, VA 2210, USA ("AddThis") as part of Oracle Corporation.
In order to increase the protection of your data when you visit our website, these Buttons not without restrictions as plugins, but only integrated into the page using an HTML link. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection is established with the AddThis servers. If you click on the button, a new browser window opens and calls up the AddThis page, where you can interact with the plugins there (possibly after entering your login data).
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no effect on the data that has already been transferred to AddThis.
Purpose and scope of the data collection and the further processing and use of the data by AddThis as well as your rights in this regard and setting options for protection For more information on your privacy, please refer to AddThis's privacy policy: https://www.addthis.com/privacy /privacy-policy

12.5 Use of Youtube videos
This website uses the Youtube embedding function to display and play videos from the provider “Youtube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (”Google”).
The extended data protection mode is used here, which, according to the provider, only initiates the storage of user information when the video(s) is/are played . If playback of embedded YouTube videos is started, the provider “Youtube” Cookies to collect information about user behavior. hints from “Youtube” According to them, these are used, among other things, to collect video statistics, improve user-friendliness and prevent abusive practices. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. in the USA.
Regardless of whether the embedded videos are played back, a connection to the Google network is established each time this website is accessed, which can trigger further data processing operations without our influence.
All of the processing described above, in particular the reading of information on the end device used via the tracking pixel, will only be carried out if you inform us in accordance with; Art. 6 (1) (a) GDPR have given your express consent to this. Without this consent, YouTube videos will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website. About alternative options communicated to you on the website.
Further information on data protection at “Youtube” can be found in the YouTube Terms of Use at https://www.youtube.com/static?template=terms and in Google's privacy policy at https://www.google. de/intl/de/policies/privacy

12.6 Trusted Shops Trustbadge
The Trusted Shops Trustbadge integrated.
This serves to protect our overriding legitimate interests in optimal marketing of our offer within the framework of a weighing of interests, Art. 6 Para. 1 lit. f DSGVO. The Trustbadge and the services advertised with it are an offer from Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.
When the Trustbadge is called up, the web server automatically saves a so-called server log file, which, for example, contains your IP address , date and time of retrieval, amount of data transferred and the requesting provider (access data) and documents the retrieval. This access data is not evaluated and is automatically overwritten no later than seven days after the end of your visit to the site.
Further personal data is only transmitted to Trusted Shops if you register to use Trusted Shops products or have already registered to use them. In this case, the contractual agreement made between you and Trusted Shops applies.

12.7 - Google Web Fonts
This site uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 for the uniform display of fonts E5W5, Ireland ("Google"). When you call up a page, your browser loads the required web fonts into your browser cache in order to display text and fonts correctly.
For this purpose, the browser you are using must connect to the Google servers. This can also result in the transmission of personal data to the servers of Google LLC. come in the US. In this way, Google becomes aware that our website has been accessed via your IP address. The processing of personal data in the course of establishing a connection with the provider of the fonts will only be carried out if you have informed us in accordance with; Art. 6 (1) (a) GDPR have given your express consent to this. You can revoke your consent at any time with effect for the future by using this service in the “Cookie Consent Tool” provided on the website. deactivate. If your browser does not support web fonts, a standard font will be used by your computer.
For more information about Google Web Fonts, visit https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/

12.8 Google reCAPTCHA

On this website we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This function is primarily used to distinguish whether an entry was made by a natural person or whether it was misused by machine and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with; Article 6 paragraph 1 letter f GDPR on the basis of our legitimate interest in determining individual personal responsibility on the Internet and avoiding misuse and spam. As part of the use of Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC. come to the USA.

Further information on Google reCAPTCHA and Google's data protection declaration can be found at: https://www.google.com/intl/de/policies/privacy/

Insofar as this is legally required, we have obtained your consent to the processing of your data as described above in accordance with; Art. 6 Para. 1 lit. a DSGVO obtained. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described possibility of making an objection.

13) Tools and Miscellaneous

Cookie Consent Tool

This website uses a so-called “Cookie-Consent-Tool” to obtain effective user consent for cookies requiring consent and cookie-based applications. The “Cookie Consent Tool” is displayed to users when the page is accessed in the form of an interactive user interface on which consent can be given for certain cookies and/or cookie-based applications by ticking the box. By using the tool, all cookies/services that require consent are only loaded if the respective user gives their consent by ticking the box. This ensures that such cookies are only set on the respective end device of the user if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed here.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this takes place in accordance with; Article 6 paragraph 1 lit. f GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Another legal basis for the processing is also Art 6 Paragraph 1 lit. c GDPR. As the person responsible, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Further information on the operator and the setting options of the cookie content tool can be found directly in the corresponding user interface ;che on our website.

14) Rights of the data subject

14.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention) vis-à-vis the person responsible with regard to the processing of your personal data, whereby for the respective exercise requirements reference is made to the stated legal basis:

  • Right to information according to; Article 15 GDPR;
  • Right to rectification according to; Article 16 GDPR;
  • Right to erasure according to Art. 17 GDPR;
  • Right to restriction of processing in accordance with; Article 18 GDPR;
  • Right to information according to; Art. 19 GDPR;
  • Right to data portability in accordance with; Art. 20 GDPR;
  • Right to revoke granted consent in accordance with; Art. 7 Para. 3 GDPR;
  • Right to complain according to Article 77 GDPR.

14.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION WITH EFFECT; R THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED. FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPREHENSIVE REASONS FOR PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOM ;CHEN SERVES.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. YOU CAN OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and - where relevant - additionally based on the respective legal retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Art. 6 (1) (a) GDPR, this data is stored until the data subject revokes their consent.

If there are statutory retention periods for data that are processed within the framework of legal or similar obligations on the basis of Article 6(1)(b) GDPR, this data will be routinely deleted after the retention periods have expired ;ßig deleted if they are no longer required to fulfill the contract or to initiate a contract and/or we have no legitimate interest in further storage.

When personal data is processed on the basis of Article 6 (1) (f) GDPR, this data is stored until the data subject exercises his or her right to object under Article 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.< /p>

When processing personal data for the purpose of direct advertising on the basis of Article 6 (1) (f) GDPR, this data is stored until the data subject exercises his or her right to object under Article 21 (2) GDPR.

Unless otherwise stated in the other information in this statement about specific processing situations, stored personal data will be deleted if they are necessary for the purposes for which they were collected or otherwise processed are no longer necessary.

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